December 9, 2006

“Looking For Ways To Sell In A Competitive Market”

The Pensacola News Journal reports from Florida. “Housing prices continue their steady decline in the Pensacola Bay Area, accompanied by huge drops in sales volumes for new and existing single-family residences. Escambia County’s total single-family home sales volume plummeted 40 percent in November compared to the previous year. In Santa Rosa County, sales volume fell 46 percent.”

“‘I would call these significant declines,’ said Al Muller, co-owner of Metro Market Trends. ‘The volume of sales continues to slow and median home prices are declining,’ Muller said.”

“The median price of a home in Escambia in November was $125,000, a significant decline from the December 2005 peak of $139,000. Santa Rosa’s median price topped out in October 2005 at $225,000. Last month, the median price declined to just less than $170,000.”

“The total number of single-family homes sold in Escambia dropped 35 percent. In Santa Rosa, those year-to-year numbers fell from 457 in November 2005 to 283 last month, a decline of 38 percent. Muller said another worrisome sign is the uptick in foreclosures in both counties.”

“Doug Gooch, the incoming president of the Pensacola Association of Realtors, agrees in part with Muller’s assessment. ‘We had such a phenomenal two years that it could be expected that we would return to a normal market,’ Gooch said.”

“The record-high inventory of new and older homes for sale in the two-county area is largely the result of Ivan and the surge of investors and speculators who bought after the September 2004 storm, Gooch said.”

The Times Union. “There’s never been a better time to buy a house. There. The media said it. At least I said it, and that should start boosting Northeast Florida home sales. I’m doing my part to alleviate the media-induced fear that builders and sales agents allege is helping to keep prospective buyers at bay.”

“Clark, a Ponte Vedra-based speaker and consultant, titled his speech ‘It’s a Great Time to Buy.’ Clark referred to the recent hot, hot housing market as ‘the last few years of absolute delirium and euphoria.’ That attracted out-of-town investors by the bus load, he said, snapping up five, 10 and 20 properties at a time hoping to flip them for a profit.”

“Such markets can’t last forever. Now, sales are down and fewer construction permits are being issued. It’s a cycle.”

The Miami Herald. “Disputes over a real estate venture involving Hollywood-based Technical Olympic USA are heating up in court.”

“Debtholders for the joint venture sued to force repayment. TOUSA claims the actions of Deutsche Bank, the debtholders’ agent, have starved the joint venture of operating capital to the point where it couldn’t meet its goals. The joint venture was formed to acquire the assets of Transeastern Homes and was supposed to build 3,500, but has been unable to because of the housing market downturn.”

The Herald Tribune. “The Orlando owners of a nearly six-acre property at Fruitville and Beneva roads have decided the time’s right to try and unload. This time last year, LeCesse Development Corp. planned a 104-unit condo project on the land. And unlike scores of downtown condos proposed, the Villa Grande units were slated to be largely affordable, priced between $200,000 and $300,000.”

“LeCesse had the $33 million project on a fast track, too. It hoped to start work last spring, and complete the project sometime in mid-2007. But then the market crashed, more briskly and completely than nearly anyone could have predicted.”

“‘We think it’s a great project, but the problem is in obtaining the pre-construction contracts,’ said Mark Collier, an agent who is marketing the land. ‘The condo market in Sarasota is just soft right now.’”

“LeCesse is hoping to sell it, for $6.4 million, more than double the amount it paid in January 2005, sans building approvals, and let the new owner take advantage of a future market upturn.”

The First Coast news. “Now is time for both home buyers and sellers to enter the market, according to a new housing campaign underway on the First Coast. ‘There seems to be a lot of people out there just out looking not ready to purchase yet because they think the price may be less,’ builder Bryan Lendry said.”

“Lendry says the new home inventory currently stands at about seven months. A year ago, that number was almost half, and the market belonged to sellers. Now, Lendry says, it belongs to the buyers.”

From Bay News 9. “After months in the gutter, the Bay area’s home market is showing signs of recovery. ‘Lower interest rates certainly combined with the incredible amount of inventory out there are really creating a situation for homebuyers where there’s just great product out there,’ Tampa Bay Business Journal editor Alexis Muellner said.”

“Muellner said shopping for a home in the Bay area is getting easier. There are more homes available and even more loan opportunities. First time homebuyers are even looking at the home market in the Bay area, unlike this time last year when it was too expensive.”

“‘The mortgage industry is very fleet to foot at trying to create products that appeal to new homebuyers, first-time homebuyers, people who have refinanced and bought a home a couple times looking for ways to sell and be in a competitive market,’ Muellner said.”

The News Press. “The old saying is timeless: If it sounds too good to be true, it probably is. That’s especially true for home buyers who might receive mortgage loan offers in the mail for incredibly low monthly payments.”

“Some financial advisers warn consumers not to fall for the lure of those option adjustable rate mortgages, or Option ARMs.”

“‘I’m refinancing a customer right now who opened an Option ARM a year and a half ago,’ said Pat Gaver, incoming president of the Tallahassee Mortgage Bankers Association. ‘This customer chose the minimum payment option. Her loan balance increased $11,000 in the first year. She opted to pay a 3 percent prepayment penalty of her total loan balance, which came out to $8,000, just to get out of the loan,’ Gaver said.”

“‘It could have been much worse for her because most prepayment penalties are as much as 6 percent,’ Gaver said. ‘I tell people every day that (interest) rates aren’t everything.’”




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33 Comments »

Comment by wmbz
2006-12-09 06:16:33

‘We had such a phenomenal two years that it could be expected that we would return to a normal market,’ Gooch said.”

That’s just the point, the specuvestors and anyone living off of their housing ATM can not afford a “normal” market!

Comment by jag
2006-12-09 07:47:00

“normal” market….the new mantra

 
 
Comment by mrktMaven FL
2006-12-09 06:21:48

LMAO — In search of a GF.

“LeCesse is hoping to sell it, for $6.4 million, more than double the amount it paid in January 2005, sans building approvals, and let the new owner take advantage of a future market upturn.”

Comment by Chip
2006-12-09 09:59:41

I hear they’re throwing in a free LeCesse pool.

 
 
Comment by wmbz
2006-12-09 06:25:12

“LeCesse is hoping to sell it, for $6.4 million, more than double the amount it paid in January 2005, sans building approvals, and let the new owner take advantage of a future market upturn.”

Ha,ha,ha,ha! These clowns should take their show on the road.

Comment by rudekarl
2006-12-09 06:49:00

Yeah, thanks for letting me take advantage of that huge future market upturn. These clowns really think they’re going to rake in twice what they paid a year ago?! Good luck w/ that. I hope they find some idiots to come in and pay that price because I’ve got a huge loft full of junk I want to unload for the surprising low price of say, $480,000.

 
Comment by Housing Wizard
2006-12-09 06:53:28

This developer will be lucky if he gets out of it with what he has in it instead of the 3.2 million profit he wants in just under 2 years .I guess alot of people are counting on the old 2007 up market surge a coming ,(who is this guy trying to kid ).

 
 
Comment by auger-inn
2006-12-09 06:53:28

The First Coast news. “Now is time for both home buyers and sellers to enter the market, according to a new housing campaign underway on the First Coast. ‘There seems to be a lot of people out there just out looking not ready to purchase yet because they think the price may be less,’ builder Bryan Lendry said.”

Drop prices by 50% and THEN it will be a time for buyers to enter the market. Until then, just sit and let your inventory rot while you pay carrying costs. We are not playing your game, dolt.

 
Comment by Housing Wizard
2006-12-09 07:03:56

The problem now is that the selling side of the RE industry thinks it’s
just a matter of having a “new housing campaign ” to get people to buy. The NAR/Sellers do not seem to understand that it’s over .People can’t afford or they don’t believe in the hyped up prices anymore ,the secondary market is backing off ,and the cat is out of the bag . Once buyers see prices going down, coupled with to much supply ,they want a greater discount to offset the risk of buying in a declining market .

Comment by Ben Jones
2006-12-09 07:09:54

They really have started an offensive all over the US. Everywhere, the new word on the street is, ‘we have hit bottom’, trying to talk the market up.

Comment by arizonadude
2006-12-09 07:29:11

I really think we need a new measure of value trends besides the median value. How can a median value be reflective in such a wide randge of values? You have price ranges from 200k to over a million around here and you are going to rely on a median value? We need to have the median value for several different price ranges.In the data set the median is just the price in the middle. So if you have a lot more higher priced homes selling at one time you get a scewed value. I think this is why the median value is still climbing or barely dropping in some areas.

Comment by chris in la jolla
2006-12-09 09:31:28

The Case-Shiller index is such a measurement. Google it for more detail.

Here is a blurb from Wikipedia:

“The House Price Index (HPI) is a measure of the cost of single-family houses published by the Office of Federal Housing Enterprise Oversight.

The HPI is measured monthly and tracks repeat sales of houses using a modified version of the weighted-repeat sales methodology proposed by Karl Case and Robert Shiller. This means that, to a large extent, it is able to adjust for the quality of the homes sold, unlike simple averages.

The HPI was developed in conjunction with OFHEO’s responsibilities as a regulator of Fannie Mae and Freddie Mac. It is used to measure the adequacy of their capital against the value of their assets, which are primarily home mortgages.”

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Comment by Backstage
2006-12-09 08:22:39

Yes, psychology is a very important factor in getting the bubble going. But so to are the availability of toxic loans, and loose money. But there are two more factors that are even more important: increasing prices and willing buyers.

With dropping prices, buyers are unwillng. And at nearly 70%, have we topped out on the maximum number of owners? Seems like we were trolling to bottom of the barrel to get to 70%.

Talking the market up won’t work to reflate the bubble.

 
 
Comment by Recovering Homeowner
2006-12-09 07:15:48

The one comment that has done the most damage to the “profession” of being a real estate agent is, “it’s a great time to buy.” Regardless of market conditions, home prices, interest rates, or any other major reason to consider when buying a home, the song remains the same… buy!

Today, most agents are held in derision and contempt for their self-serving “advice.” They have joined the ranks of other industries such as day traders whose time has come and gone due to their own greed and ignorance.

Good riddance.

Comment by Michael
2006-12-09 07:28:08

why do you hate day traders? They are professional gamblers just as there are people who dedicate their lives to making a living playing poker. Are casino owner evil people too? Indian tribes who uses casino money to support themselves are evil too right? After all gambling is just a productive way to make a living right? Please get off your high horse. Everyone deserve to choose the way they make a living (short of anything illegal) without derision. I think txchick57 would have a problem with you lumping her with the realtors.

Comment by Recovering Homeowner
2006-12-09 08:53:54

I said “most real estate agents.” The good ones out there know who they are. I also didn’t say I hated day traders - but not many people use them anymore.

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Comment by palmetto
2006-12-09 07:29:40

For most of my adult life, I’ve had an interest in real estate, in purchasing homes, fixing up, holding and selling on a small scale. I have reached the point, due to the boom/bust and other Florida factors, where the thought of owning a home sickens me, and the spin just increases the nausea. I wonder how many people feel as I do. I’m happily renting at the moment, for the first time in many, many years. I wouldn’t give two cents for the new construction I’ve seen spring up all around Florida. HOAs are, IMHO, a nightmare. I’ve been there.

Spin seems to have been a standard operating basis since 2000, not just in real estate, but in various corporate, international and government sectors. It can only go so far before reality sets in. This time, it has gone pretty far. But it is over. You can’t squeeze blood from a stone. That goes as much for real estate as it does for bogus military actions.

 
Comment by ok_land_lord
2006-12-09 07:42:54

I think the realtors should be saying “Its a great time to sell, because if you don’t unload that boheamouth then you will loose all of your equity for ever!!”

HA HA

 
 
 
Comment by winjr
2006-12-09 07:23:27

“From Bay News 9. “After months in the gutter, the (Tampa) Bay area’s home market is showing signs of recovery.”

Wow, did they actually put this crap on their newscast? The evidence they proffer for this conclusion: Last week’s national MBA results.

Comment by palmetto
2006-12-09 07:36:14

I haven’t a clue where they get this. The market really sucks here in South Shore Tampa Bay. Nobody buying, is the word on the street here.

Comment by ok_land_lord
2006-12-09 07:45:24

All those Damn Buyers! Geez! Whats wrong with them. Don’t they know they can take a neg am loan and extract out all the equity and invest it.

Comment by NYCityBoy
2006-12-09 09:15:23

Why are we still calling them “buyers”. People that don’t buy anything can’t be called “buyers”. I think we need to coin a new term for all of the people that have looked at this mess, calculated the risks and rewards, and decided that they are not going to buy. I would recommend just calling them “geniuses”. There are no buyers left. The great real estate asteroid of 2005 wiped them out.

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Comment by mgnyc
2006-12-09 07:56:07

a sure fire way to sell in this market

“LOWER YOUR PRICE”

these people just do not get it

Comment by Chip
2006-12-09 10:19:54

“these people just do not get it”

Absolutely right. Fortunately, the operative additional word is: “yet.”

“We’re beginning to correct the oversupply,” Wachovia economist Mark Vitner said. Mark might not be aware of the phantom supply that hasn’t even hit the market yet — the speculator-owned houses and condos and the no-longer-affordable second homes that hapless owners are waiting to sell when the smoke clears. But it’s not going to clear. I think it’s going to get worse and (nothing new in this) that the panic will be in full bloom by April or May.

 
 
Comment by Marc
2006-12-09 08:02:38

The whole mess will soon make renting popular… forever!!!

Let’s make a list a la anti-Suze Ormond or something…

Owning: All you get are real estate taxes, expose wealth to frivolous lawsuits and divorce or palimony mess, be at the whim of a owner’s “nazi” ass-ociation, little mobility due to the illiquid nature of a house, face demographic trends where more young people will choose to rent vs. buy and where the (wealthy) population will actually diminish, face disclosure of liability or excessive noise or bad neighborhood if you happen to have a noisy/and/or unruly neighbour, face legal costs to deal with unruly neighbours, etc.. etc… etc…

Rent: None of the above. At half the cost of owning…

Comment by Housing Wizard
2006-12-09 08:19:59

Renters will be hailed as the smartest people on earth .
Renters will be invited to parties ,people will want to know how they feel about other subjects . Renters will be asked to run for office . Renters will be envied by all in the years to come .

Comment by mgnyc
2006-12-09 08:26:45

lol

renting will be the new black

 
Comment by Backstage
2006-12-09 08:27:04

Gee, and I thought renters were just bitter and jealous.

Comment by Chip
2006-12-09 10:23:30

Backstage — isn’t it funny how many months it’s been since we’ve seen any serious use of that term?

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Comment by Bill in Carolina
2006-12-09 14:12:57

Renters are jealous of anyone who has owned their house for at least the last five years and who has a fixed rate mortgage (or no mortgage). That’s about half the population.

They’re renting because they didn’t catch the “up” elevator five years ago. But that elevator is headed back down, and they’ll have another chance to get on in the next year or so. I’d be willing to bet that most renters will do so.

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Comment by spike66
2006-12-09 16:55:16

Think again. I have no interest in paying property taxes, insurance costs, or doing/paying for maintenance. Smart renters will be able to move freely to follow job opportunities and bail out of failing regions. Those tied to homes, whether they are long time owners or mortgage serfs, will not have the freedom to follow opportunities. Who’s going to buy those homes belonging to long-time owners…with the massive overhang of inventory, and the downward spiral of prices, they’ll be as stuck as any recent buyer. The best hope for economic success will belong to nomadic freebooters, not those with a house around their necks.

 
 
 
Comment by ok_land_lord
2006-12-09 09:53:12

Im Bringin Renting Back - YA!
You won’t know how to act!

Im Bringin Renting Back -

Sorry could not resit.

 
Comment by palmetto
2006-12-09 13:58:13

Charlie Crist, governor elect of Florida, is a renter. And I’m not talking about the governor’s mansion, either. I’m talking about where he’s living now. He’s no fool.

 
 
 
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