‘Owners Refuse To Believe Home Is Worth Less’: LV
The Review Journal from Las Vegas. “Home sales continued to slide in Las Vegas during August, dropping 37 percent from the same month a year ago to 2,097, the Greater Las Vegas Association of Realtors reported Friday. It’s the 11th consecutive month of declining single-family home sales, starting with a 1.2 percent drop in October to a 38.5 percent drop in July.”
“‘What you’re seeing is a few things,’ housing analyst Stephen East said. ‘On the existing (resale) side, while the price may not change, sellers are willing to pay closing costs or put money in escrow. On the new side, it’s incentives. Builders want to keep prices up so people who bought six months ago don’t feel like they suddenly have a big loss on the house.’”
“Sellers are beginning to understand the housing trend and fewer speculative sellers are putting their homes on the market, Rheinberger said. ‘If they’re not players, get out of the way,’ said Linda Rheinberger, president of Greater Las Vegas Association of Realtors. ‘Either delist the house if you’re just testing the waters or maybe sit back and wait.’”
“Dennis Smith of Home Builders Research said Las Vegas is not alone in the throes of a declining housing market. Resales have dropped 25 percent in Phoenix and inventory has surpassed 45,000. ‘Homeowners refuse to believe their home is worth less than it was a year or two ago,’ Smith said. ‘It’s hard for anybody to give up even part of the 30 (percent) or 40 percent appreciation gain realized over the past year or two.’”
In Business Las Vegas. “A growing number of home sellers are mimicking builders in offering everything but the kitchen sink to entice buyers. With more than 20,000 homes on the MLS, a nine-month supply, more and more sellers are turning to exotic incentives to lure buyers.”
“‘In this market, we are competing head to head in a big way with new home inventory,’ said (realtor) Linda Rheinberger. ‘We are responding directly to competitive conditions and assisting the buyer where it counts, which is the wallet.’”
“As the inventory of new homes has swelled, homebuilders became aggressive. Homeowners putting their properties on the market suddenly found themselves competing against builders offering swimming pools, washers and dryers, moving expenses, free lawn maintenance and other incentives valued at tens of thousands of dollars.”
“‘The problem is that the builders are giving away all kinds of things to the buyers and the agents both,’ said agent Geri Monticelli. ‘Resale homes have to be able to compete. If a person is trying to sell a home and a new home is built in the same subdivision, it is difficult to compete with the builder.’”
“Sellers, however, won’t be able to break the bank. Mortgage lenders typically limit the buyer to accepting incentives of no more than 3 percent and other deals would have to be done outside of escrow, agents said. Some homeowners are even turning to sell their homes on contract over time because they can no longer afford the payment themselves and fear a disclosure.”
“Some sellers are being unrealistic in pricing their homes too high, agents said. Rheinberger said some sellers would rather turn to incentives than lower the price of their home as a matter of pride. They have their own idea of what their home is worth and don’t want to go below that mark, even if they have owned it for several years and will profit handsomely.”
“‘They want to tell people at cocktail parties how much they made on their house,’ Rheinberger said.”
“Broker Ron Haze called such incentives ‘flash and sizzle’ that won’t woo savvy buyers. He said a more traditional incentive such as contributing to closing costs is more effective, but there is one incentive that works best. ‘Pricing the home correctly is better than any incentive you throw out,’ Haze said.”