Letters From The Housing Bubble
The Wall Street Journal reports on pricing a home. “As the housing market cools, one of the hardest decisions facing home sellers is how to price their properties. Bigger inventories of unsold homes also are making it harder for sellers to figure out how to make their house stand out amid the competition.”
“Some brokers are telling customers they need to underprice the competition. Sharon Baum, a with the Corcoran Group in New York, recently listed a two-bedroom, two-bathroom apartment for $3.7 million.”
“That was $100,000 less than the asking price for a similar unit five floors below, even though apartments on higher floors typically carry bigger price tags. ‘As buyers have more choices, you’ve got to make your apartment stand out,’ she says.”
“Sellers are also being told to cut prices aggressively if their house isn’t moving, or risk chasing the market downward. If a home doesn’t get any showings in 21 days or gets 10 showings but no offers, Ned Redpath, in Hanover, N.H., often advises the seller to slice the asking price by 10%.”
“‘We don’t like to see $2,000 or $5,000 price adjustments,’ he says. ‘We want to see a real whack’ that attracts attention.”
“Another approach is a personal plea. Traci Smith in San Antonio, encourages clients to court prospective buyers with a letter explaining the intangibles that make their home and neighborhood so appealing. During the height of the housing boom, some brokers were encouraging the same type of personal notes, but from buyers eager to get their bid accepted.”
From CNN Money . “Home price increases have slowed nationwide and even reversed in many markets. Inventories are up and new home builders are cutting back. More and more sellers are having difficulty selling their properties. We’ve profiled some of these sellers and that has produced a flood of reader emails from other troubled sellers. Sellers have reacted to the quickly changing market almost with disbelief.”
“K. Gordon, Amarillo, Texas: ‘I bought a brand new house in Amarillo. Unexpectedly, 4 months later I had to move back to south Florida. 14 months and 3 agents later, the house has not sold. I’ve tapped out my credit making payments on that house as well as my current rent.”
“My latest agent is an investor. He has never failed to sell a house. Recently, he told me that it appears that this house will break his perfect record.”
“For some sellers selling their old home quickly is critical: They’ve already made other plans. Tom Shipp, Seattle: ‘My partner and I purchased a new home in Seattle, before we listed our current home on the Eastside. Our agents were confident that our current home would sell in 2 weeks and advised that we not make a contingent offer on the new house..[the bid] was quickly accepted.”
“Ninety plus days, a second mortgage, and a bridge loan later we are still trying to sell our Eastside property! We just made our first double mortgage payment and are feeling desperate and depressed. We are supposedly still in a ‘hot’ market.”
“Pat Berry, Virginia: ‘Our house has been on the market in North Springfield [near Washington, DC] since July 15. In that time, only two people suggested any interest by taking time to tour the property. My husband is due to retire on Sept. 30 and at that time, we will be carrying two mortgages on 1 and 1/2 incomes. Needless to say, my fingernails are chewed to the quick.’”
“A reader in Central Florida: ‘We put our house on the market at the beginning of July 2006 for $289,900. Since then we have dropped the price to $267,000 and have only had 2 showings. Our agent keeps telling us that there is a lot of inventory in our neighborhood and that price will be the thing that makes our house stand out. Our problems is that having only owned the home 1 year there is very little equity so dropping the price much lower will result in us actually having to pay to sell our home!”
“Jerrod Leder, St. Paul, Minnesota: In late April 2006 we put our condo on the market. We almost had an offer within the first week, but the buyer wanted west-facing windows, of which we have none. Since then it has been difficult to get as much as a showing let alone an offer. From Memorial Day through Aug. 15 we had 2 showings and one was by mistake.’”
“One group of e-mailers provided a genuine surprise because they were inordinately unsympathetic to the plight of some sellers. An anonymous submission: ‘how can you folks at money use these two idiots in fla. as an exaple of a slowing housing market???? They’re very overpriced (greedy)..and should really knowbetter than to hold two mortage commitments at one time..they deserve what the’ve gotten themselves into….they have only themselves to blame…(wonder who they’ll blame for their impending divorce).’”
“And another not quite as angry example: ‘They have a 2,861 sqft house and they want more and more and more and a pool too - boo hoo. Suck it up folks, a 2800 sqft more than big enough to ’start a family’ in. Perhaps they should take stock in the expensive lesson they are learning, do not count your chickens before they hatch.’”