“Builders Are Desperately Unloading Their Inventory”
The San Francisco Chronicle reports from California. “When Dan Wan and his wife, Sara, bought their home two years ago, they managed to snag it in a tight market by contacting the sales office just after another buyer canceled a deal. But now they are looking for a larger home. After four months, they haven’t gotten any offers for their home, despite dropping their price to $350,000 from $370,000.”
“The Wans are in a bind. They are not only competing against at least three other homeowners who want to sell their properties in the same subdivision, they are also facing an aggressive marketing campaign by the builder of hundreds of houses just a few blocks away, where many are selling for less than $350,000.”
“The Sacramento residential market has been hit hard. Nowhere is that more evident than in the new-home market. Builders are desperately unloading their inventory, offering perks. By doing so, they’ve created a situation where it’s cheaper to buy a new house than an old one.”
“‘There’s no doubt that in this market new-home prices are better than resale prices,’ said Jon Nicholson, president of the Sacramento division of Standard Pacific Homes, which has seven developments in the region.”
“Standard Pacific has slashed prices by about 30 percent since the market peaked 18 months ago. For a $500,000 home, that works out to a price cut of $150,000, according to Nicholson.”
“In Sacramento County, the bloated housing market is in midst of a correction after years of overbuilding. At the end of October, there were 13,886 new and existing homes for sale in Sacramento and neighboring Placer, El Dorado and Yolo counties. That compares with just 8,974 in August 2005, when home prices reached a record level, according to the Trendgraphix. At the current pace, it would take nine months to sell all of the homes on the market.”
“Sellers, both individual homeowners in the resale market and builders pushing new homes, are finding the only way to make sales is to cut prices. And that is precisely what is happening.”
“‘When Sacramento got hot, the median price in Sacramento was about a third of what it was in the Bay Area,’ said Stephen Levy, director of the Center for the Continuing Study of the California Economy. ‘Now, it’s closer to 70 percent.’”
“Levy said he believes it may take three to five years for the Sacramento housing market to recover. That’s little comfort to people who can’t wait that long.”
“The Wans paid $298,000 for their house in 2004. Keith Anderson, the real estate agent who is selling their home, held a dozen open houses, one on each Saturday and Sunday afternoon for the first six weeks it was on the market. ‘We had a series of open houses where absolutely no one came through,’ Sara Wan said.”
The Press Enterprise. “Throughout Inland Southern California and the state, home builders this year have more to worry about than selling homes. They are struggling to make the sales stick, with cancellation rates in some areas double what they were 12 months ago.”
“Builders and industry consultants say sales cancellations have been spurred by falling prices in new subdivisions, causing many buyers to get cold feet.”
“Darren Warren, Pulte Homes’ VP of operations for its North Inland Empire Division, said when Pulte opened a new project last February in Victorville, it benefited from the last of the boom-market euphoria, which helped to spark orders at a brisk pace of 40 to 50 homes a month.”
“But by June, those sales were quickly evaporating, with some buyers forfeiting deposits of $5,000 to $10,000 on houses they once yearned for. Warren said that by the end of November, Pulte had recorded about 220 closed sales at the new Victorville community and 90 cancellations.”
“‘We sold those 90 homes twice and some of them three times,’ he said.”
“As the market softened, prices of homes in future phases were lower, not higher. Builders slashed prices and added an array of incentives, from free backyard landscaping to below-market financing, to clear a glut of completed, but unsold, homes.”
“Mike Dwight, of Ontario-based Frontier Homes, said cancellations are running at about 40 percent, up from about 20 percent a year ago. ‘People commit to a purchase and then say, ‘Gee, I don’t know. Everything we read says prices will go down even further,’ he said.”
“Also behind the rise in cancellations has been the reluctance of prospective move-up buyers to lower their sights when they sell their existing homes in a declining market, builders say.”
“Bob Yoder, president of the Inland Empire Division of Shea Homes, said because Shea builds homes primarily for a move-up market, it has seen a 40 percent cancellation rate since March. ‘We have to sell 10 homes to get six that stick,’ he said.”