“Buyers Know They Have The Upper Hand” In California
The Press Democrat reports from California. “Bring in a buyer for an Oakmont home and get a $5,000 bonus. Buy a fixed-up two-bedroom Santa Rosa house and drive away in a new Honda Civic. Close a deal in a Christopherson Homes subdivision and win a trip to Hawaii.”
“Incentives to drive home sales have become more common across Sonoma County during the housing slump. Most are aimed at enticing agents, in a market where the supply has doubled over the past year. ‘You pull up a price range and you get more houses than you can look at. You somehow want to do something to get noticed,’ said Tom Kemper, property manager in Windsor. ‘Houses don’t sell themselves any more.’”
“A new Honda Civic for a $359,000 house, that was an offer posted in red letters on a large yellow banner at a busy Santa Rosa intersection. ‘With the market as it has been, I thought it might be valuable to get a hook,’ said David Peoples, the agent with that listing. ‘I’m thinking anyone can lower the price, but let’s do something that will draw attention, and it did.’”
“More than a month later, despite more calls and interest, the lure of a new, $20,000 car still had not yielded an offer to purchase the house. ‘It didn’t sell the house, but it did get a lot of attention. It achieved that goal,’ Peoples said.”
“Since then, Peoples dropped the car offer and the sellers lowered the price to $339,000.”
The Sacramento Bee. “Curt Westwood recently settled a yearlong legal dispute with Loomis officials. He’s begun construction on the first of 62 luxury homes that will be sprinkled amid 320 acres of terraced vineyards and oak trees.”
“Now that an agreement is in place, Westwood is busily paving roads, staking out vineyards and starting work on the first homes. They’ll be finished in about a year, ranging from 5,000 to 7,000 square feet and priced between $3 million and $4 million. Custom homes built by others could be ’several million more,’ he says.”
“That’s a lot of money for a home, especially now when, as Westwood says, the housing market ’stinks.’ But he’s convinced it will rebound by the time his project is completed.”
The Daily Press. “Victorville lender Max Anderson concurs that the market for adjustable-rate mortgages dropped when the current market slow-down started. Now, he said, demand for ARMs ‘is dead.’”
“Then, again, he, along with most other lenders, want to guide buyers away from adjustable rate products anyway, not because they are inherently flawed, but because ‘many home buyers simply don’t understand mortgage products well enough’ to use them beneficially.”
“(Of) consumers who purchased 1 percent option mortgages, said Anderson, many didn’t realize the outstanding interest wasn’t disappearing; it was being shifted to the ‘back side’ of the loan amount, adding to their overall total cost, and resulting in buyers being responsible for thousand of dollars in additional cost.”
“Even if a buyer’s credit precludes them from purchasing a 30-year product, most lenders can fit subprime borrowers into 5- or 2-year fixedterm mortgages. which revert to and adjustable rate unless a buyer re-finances at the end of the fixed-rate term, he said. ‘Today is the only day to buy,’ Anderson said.”
The Voice of San Diego. “The year’s beach season was in full swing before many in the county noticed a chill in a San Diego housing market that had been sizzling for years. ‘The beginning of the year was still kind of jubilant from last year,’ said economist Michael Colby. ‘No one really realized where we were until the middle of July.’”
“‘Before that, it was just experts saying, ‘This is not sustainable,’ he said. ‘Now, the data actually showed a change.’”
“San Diego proved an extreme version of what was happening in markets across the country, as inflated markets started to cool. Year-over-year price declines continued monthly from June, eventually reaching a low point of $482,000 in November. That was a $36,000 drop from the previous November, according to DataQuick.”
“Many analysts considered a decline in sales activity the most concrete marker of a slowdown. The number of homes sitting unsold on the market soared to more than 23,000 units this summer before declining to about 19,000 in December, 10 times as many homes as the market’s lowest supply in 2004.”
“And 25 percent fewer homes sold in the first eleven months this year than in the same period in 2005. Home builders drastically scaled back their plans, slashed their profit outlooks and laid-off employees.”
“According to the San Diego Association of Realtors. The association experienced a sales volume drop of 25 percent from January to November, a $5.7 billion difference from the same period in 2005.”
“The drop in demand, and profit share, among the county’s estimated 10,000 real estate agents will force many out of the profession, experts say. Job losses in the real-estate related sector, including agents, mortgage brokers and construction workers, will have lasting, significant effects on the local economy, they project.”
“Many in the real estate industry blamed the media for the negative mindset of their formerly enthusiastic clients. Agents, builders and brokers lambasted those reporters, blaming the media for perpetuating a perception of doom for the housing market. But the numbers didn’t lie.”
“In these circumstances, convincing buyers to get into the market just for the sake of doing so will be a tough sell, said Peter Dennehy, VP of the Sullivan Group. ‘The market as a whole has gotten the memo,’ Dennehy said. ‘It is very hard to convince someone that it’s a good time to buy right now. That ‘let’s just get something,’ ‘gotta get in on the market’ — I think that perception is gone.’”
“Dennehy does consider San Diego a ‘buyer’s market.’ ‘Buyers have a lot of choice; they know that they have the upper hand,’ he said.”
“The popularity of creative financing options worries analysts. Some buyers got into homes even though they could only afford the introductory payment on the loan. Those watching the market fear an avalanche of foreclosures from those who can’t afford their loans anymore.”
“Dennehy said he expects an up-tick in sales in February or March. Prices will continue to come down until sales and inventory catch up, he said. ‘On the whole, we’re looking at more ‘fingers-crossed’ thinking,’ he said. ‘Six months ago, it seemed a lot more desperate than it does today.’”