“Buyers Expect To Be Wooed” In California
The Press Democrat reports from California. “To counteract sluggish sales, home builders in the Bay Area and Sonoma County increasingly have been forced to whack prices and offer incentives to lure buyers. Through November, new homes sales were down 32 percent in the Bay Area, compared to the same period last year, according to the Ryness Report.”
“As a result, buyers are more in control, in some cases paying roughly $100,000 less than what they would have paid for the same new house a little more than a year ago.”
“The median sales price of a new home also is down compared to a year ago. In November, it was $560,000 in Sonoma County, 15 percent less than the $655,000 in November of 2005, according to Dataquick, which lumps both new houses and condominiums.”
“Buyers expect to be wooed. ‘People walk in the door and say ‘What are you giving away?’ They don’t want to see models, or floor plans,’ said Josh Armstrong, a sales associate at Turnberry.”
“One high-end model that initially listed for $840,000 is now offered for $790,000. Homes that sold in the mid-$700,000s are now in the high-$600,000s.”
“Average weekly traffic, or the number of potential buyers in the Bay Area visiting new home projects, has declined 36 percent this year compared to last year.”
“‘Buyers are starting to come out. They’re skittish, like deer coming out of brush. They want rock-bottom prices,’ said Greg Anderson, sales manager for a 149-home project under construction in Santa Rosa.”
“‘Two years ago, there were more buyers than available homes,’ said Maurice Lockwood, a vice president for Cobblestone Homes. ‘Now it’s the inverse. Inventory is there and buyers have a choice.’”
The Record Searchlight. “What’s up with Sun City Tehama? People calling a toll-free number for Del Webb Corp. are being told that it’s ‘not going forward’ or that it’s ‘been delayed for an indefinite amount of time.’”
“But that’s wrong, Del Webb spokeswoman Judy Bennett said Friday. In light of the national housing slowdown, Webb’s parent company, Pulte Homes, is evaluating the timetables of all of its projects, she said. The timeline for Sun City Tehama ‘has been decelerated, but not suspended.’”
“Bennett said she was ‘very disappointed’ by reports that Webb’s customer communication call center in the Phoenix area was telling prospective buyers that Sun City Tehama was in limbo or that it had been scrapped.”
“‘That’s very concerning to me. We don’t know where they’re getting their information from,’ Bennett said. ‘From our perspective, we’re still working.’”
“The California Association of Mortgage Brokers today issued its annual Mortgage Forecast projecting that interest rates will remain favorable in 2007.”
“‘The first six months of 2007 will probably be the ideal time for consumers to purchase a home,’ said Williams. ‘During that period, there will be fewer buyers, more housing inventory, low interest rates, and more motivated sellers. It is important for consumers to be aware of these factors.’”
“Survey highlights include the following: Thirty-eight percent of members believe that home prices will decrease slightly (less than five percent), while 26 percent believe there will be a slight increase (up to five percent). Other projections included a significant decrease (19 percent).”
The North County Times. “More than one-third of California mortgage brokers believe that interest-only loans will be the most viable loans for borrowers because of the continued high cost of housing in the state, according to a survey taken by the California Association of Mortgage Brokers of 400 members.”
“Ed Smith, director of the association and a San Diego mortgage broker, said that interest-only loans were not necessarily desirable, but were a product of the market.”
“‘Most people can’t afford a ‘real’ payment on their house,’ he said. ‘They’re hoping for an increase in income or a windfall. A lot of people got in on the frenzy and made an emotional decision.’”
“Smith said that he has seen a number of homeowners having trouble making their mortgage payments. ‘I’m doing short sales every day now,’ he said.”