‘Shining A Spotlight’ On The Housing Bubble
The Boston Globe looks at another effort to spur home sales. “St. Joseph statues have long been used by sellers to help move property. Tradition has it that if you bury a statue upside down and facing the property you are trying to sell, St. Joseph will direct a buyer your way. Lately, all signs point to a real estate meltdown: Ward’s Gifts in Medford isselling 300 statues a month.”
“‘We can’t keep them in stock,’ Donald Ward Cranley said. ‘Everybody comes in here looking for them. Realtors are buying a dozen at a time.’”
“It’s the same story across the country. Statue sales are up 25 percent, according to the manufacturer. Sales have doubled over last year’s at stjosephstatue.com, a firm out of Modesto, Calif. ‘About a quarter of my sales are in Florida right now,’ said Phil Cates, owner of stjosephstatue.com. ‘The [real estate] market is getting killed there.’”
“Angele Fillion, a clerk at the St. Joseph the Worker Shrine, calls the practice akin to voodoo. ‘It’s not the statue, it’s the faith that makes it work,’ said Fillion, who said she frequently has to restrain herself from coming on too strong about the importance of prayer to troubled homeowners who enter the shop looking for the statues, and little else. ‘I can tell who they are the minute they walk in the door,’ she said. ‘They look a little embarrassed.’”
“Meanwhile, foreclosures are spiking, interest rates are rising, and thousands of homeowners and property speculators are sitting on land they can’t afford and need to unload. The result? Desperation.”
“‘I’ve had grown men come in here with tears in their eyes,’ Fillion said.”
An editorial at The Record. “It was a classic case of blaming the messenger for the message. This particular case involved a friend who believes the media caused the slowdown in the housing market.”
“‘Really? How?’ I asked. That’s all it took. My friend was chaffed about housing stories on this and that national newsmagazine. On national TV news. And in newspapers.”
“No doubt when the media begin shining a spotlight on soft sales, sliding prices and climbing inventory numbers, it changed the market dynamics. Buyers and sellers react. We in the media start pumping out stories saying sales are sliding, the inventory of homes for sale is ballooning and prices, while not necessarily falling, aren’t climbing with anything like the vigor sellers enjoyed in months past.”
“The media aren’t making this up. The raw figures come from outfits such as the California Association of Realtors, DataQuick and the Building Industry Construction Board.”
“For example, CAR’s chief economist, Leslie Appleton-Young, warned last month that the days of selling ‘as is’ real estate are gone, something every agent worth her license already knew. And Sean Snaith, of University of the Pacific, in (a) review of San Joaquin County, noted the bulging number of homes on the market, up fourfold from last year, is ‘making it harder for sellers to sell.’”
“Still, my friend was not pleased with the media. He’s especially galled about what he believes is the manipulation of the information.”
“For the record, my friend never suggested media manipulation when the housing market was booming, prices climbing in San Joaquin County from 25 percent to 40 percent per year. Those were the days of easy money. We all felt wealthy if we owned a home, safe in the knowledge, utterly false, of course, that the line on the graph runs only and forever upward.”
“The housing price run-up was something like the heady days of the late ’90s when a lot of boomers were counting our money, or at least feeling a rush every quarter when the 401(k) statement arrived. More than one person presented at my office door to explain that if they could just get five or six more years of stock market increases in the 20 percent to 25 percent range, they’d be outta here. Those folks don’t stop by so much anymore, probably because they’re still here and real busy working.”
“And likewise, sellers are sprucing up their homes because in this market, even if my friend believes otherwise, a chicken coop with peeling paint isn’t going to sell.”