“List Under Comps, Then Prepare For Further Price Cuts”
A California report from Dataquick. “Bay Area home prices fell on a year-over-year basis for the first time in more than four years last month. Sales were at their lowest level in five years, a real estate information service reported. The median price paid for a home in the nine-county Bay Area was $611,000 in September. That was down from $620,000 for the month before, and down from $616,000 for September last year, according to DataQuick.”
“‘The last time prices dropped in the Bay Area was after the dotcom bust. ‘It simply looks like the real estate market’s momentum last year and earlier this year pushed prices beyond their equilibrium point and the market is reestablishing its balance,’ said Marshall Prentice, DataQuick president.”
“A total of 7,907 new and resale houses and condos were sold in the region last month. That was down 13.4 percent from 9,128 for August, and down 29.4 percent from 11,205 for September last year.”
The San Francisco Chronicle. “A build up of inventory and an increase in the supply of low-priced condos in the East Bay dragged down prices, said John Karevoll, an analyst at DataQuick. The price of new homes fell 12.3 percent in September, which pulled down the Bay Area median.”
“‘It doesn’t mean that they’ve lost value, it means that there’s a bunch of cheap stuff selling,’ Karevoll said.”
The Sacramento Bee. “Three months after Sacramento, Placer and San Diego counties topped California for falling home prices, the malaise has spread across the entire capital region and parts of the Bay Area and Southern California, new September sales figures show.”
“All eight Sacramento-area counties reported lower median sales prices in September than September 2005, according to DataQuick. September marked the first time El Dorado County joined the list.”
“The dips were especially pronounced in Placer County, where prices of all new and existing homes and condominiums were 14.3 percent lower than September 2005. Median prices were down 12.2 percent in Yolo County and 7 percent lower in Sacramento County.”
“That means many people who bought houses during the summer and early fall of 2005, the last months of the region’s unprecedented five-year housing boom, own homes that at the moment are worth less than they paid for them.”
“September sales activity also spread the phenomenon for the first time to a majority of Bay Area counties and to Ventura County in Southern California.”
The Press Democrat. “Sonoma County home sales hit a 10-year low in September and the median price declined for a third consecutive month. Homes are taking longer to sell and price cuts are accelerating, with the median dropping to $567,500 in September, a 7.7 percent decline from a year ago. It was the first three-month price drop in 12 years.”
“More buyers are continuing to wait for the market to hit bottom, frustrating sellers who must increasingly compete for offers. ‘It’s a tough market, no doubt about it,’ said Sandy Geary, broker in Rohnert Park.”
“The supply of homes for sale continues to exceed demand. There were 2,516 homes on the market at the end of September, up from 1,487 a year ago. ‘The higher the inventory the better the deal you’re going to get. There’s good deals out there,’ Geary said.”
“Prices are $80,000 to $100,000 below last year’s prices, Geary said. Sellers should list their homes under the most recent sale price for a comparable home, she said. ‘I’m telling my clients that if you want your house sold, you need to be in front of the market,’ Geary said.”
“Then be prepared for buyers to seek further price cuts. ‘And the buyers are still going to come in and ask for concessions,’ Geary said. ‘You have to be honest with your clients about what’s really going on.’”
“Prices have fallen the most in Windsor, the Cotati-Rohnert Park area and west Petaluma. The greatest increases in inventory, by percent, were in Petaluma, northwest Santa Rosa and Cotati-Rohnert Park.”
“Buyers don’t want to pay more than a home might be worth a month or two later. ‘The buyers don’t want to overpay, and that’s understandable,’ said Rick Laws, Santa Rosa manager for Coldwell Banker.”