Stubborn Sellers “Are Consigned To Misery”
The Sacramento Bee reports from California. “Just as when the market was rising spectacularly and sellers simply priced their houses thousands of dollars higher than their neighbors’ sales prices, homeowners, real estate agents, builders and even appraisers confess to some sense of winging it on the down side these days.”
“The old standby of measuring comparable neighborhood sales is proving undependable amid falling prices, excess inventory of resale and new homes and reluctant buyers who firmly believe prices will fall further still.”
“‘It used to be a mathematical equation,’ says Placer County real estate agent Kate Tustin. Now with a record inventory of houses for sale, she says the old math has given way to quantifying a house’s ‘emotional component.’ On such vague notions of the heart does pricing now rest.”
“Real estate agents have spent much of the year complaining that homeowners were in denial and refusing to cut their price despite daily evidence to the contrary. Many are still resisting. (Broker) Mike Lyon says the market may decline another 10 percent, and still sellers aren’t convinced.”
“‘About half the sellers are out in la-la land,’ he says. ‘That’s better than before. Half are serious and are starting to reduce their price. I still think only 10 to 20 percent of the market is priced to sell.’”
“That doesn’t surprise Barry Schwartz, professor of psychology and economics at Pennsylvania’s Swarthmore College, who has studied the issue. For most people, he says, the joy felt when investments such as housing gain in value is greatly outweighed by the pain felt when those same investments lose money, even when the loss isn’t real at all.”
“‘If the baseline is their initial asking price, then people are consigned to misery,’ Schwartz says. ‘They will feel their loss on what’s probably the best single financial transaction of their lives.’”
“One huge issue that most sellers don’t pay attention to: New-home builders are exempt from such personal distress. ‘They have the ability to discount more than you do,’ Lyon says. ‘They look at it more from a business sense, and it’s easy for them to cut prices because they’re not in love with their homes.’”
“At William Lyon Homes in Elk Grove recently, sales representatives were handing visitors to their model homes an imitation credit card. ‘Our gift to you … $40,000,’ it states. Developers are now cutting prices outright. The combination of incentives and price cuts can top $150,000 in some cases.”
“Builders, who are still putting up more houses than there are buyers, say they are discounting heavily in attempts to ‘find the market.’”
“When Michael Castro decided to sell a house he owns in Citrus Heights, he considered his ideal asking price. Then he whacked it by $30,000. He also decided to pay the buyer’s closing costs on a four-bedroom house listed at $359,000.”
“‘I’m not being greedy,’ says the Roseville investor. ‘I’m going to make money on the home. And a prospective buyer will go in with a good feeling.’”
“Days ahead will tell if he priced correctly. But Castro’s decision symbolizes how hard it is for sellers to set a sale price for their homes in a market where many traditional pricing yardsticks no longer seem to apply.”
“In this unstable pricing environment, banks and appraisers are becoming the ultimate judges of a home’s value. Banks are increasingly watchful that they don’t loan more money than a house is worth. They may have to take it back in a foreclosure.”
“Such fears are prompting banks to more closely monitor appraisers who are themselves finding it harder to determine values, said appraiser John Ferguson. Appraisers must compare at least three current sales of similar houses along with real estate listings that may be showing lower asking prices than those sales.”
The San Francisco Chronicle. “The number of permits issued for new-home construction last month tumbled in California, the most-recent piece of statistical evidence to show that the housing market has turned sour. Builders received permits for 11,590 homes, including houses, apartments and condos, in September, down 47 percent from a year ago.”
“More than half of the decline in permits issued statewide can be attributed to a decrease in construction in Southern California, particularly in San Bernardino and Riverside counties outside of Los Angeles, as well as in Sacramento and San Diego.”
“New housing permits in most of the Bay Area also declined. New construction permits in Alameda and Contra Costa counties fell 42 percent compared with a year ago, while new starts in San Francisco, San Mateo and Marin counties dropped 71 percent.”
“‘The first and sharpest corrections are always in new homes, because existing homeowners have the option of waiting and they are wedded to the price their neighbors got,’ said Stephen Levy, director of Palo Alto’s Center for Continuing Study of the California Economy. ‘New homes have a high carrying cost and developers need to move that inventory.’”
The Press Democrat. “The skyline of Santa Rosa is on the brink of a transformation brought by three high-rise buildings that promise big-city living in the heart of Sonoma County’s hub city.”
“But there are questions about whether there are enough buyers. Some planners, such as Santa Rosa’s Laura Hall, wonder if people will snap up the residential units in the 12- and 14-story buildings. ‘People are flocking downtown. I don’t know if it’s to high rises,’ she said.”
“‘I tend to think high rises are a bit inhumane,’ said Hall. ‘It’s great to have more people living downtown. I love all that. But we could be an awesome six-story town, like Paris.’”
“City officials and business leaders acknowledge some uncertainty about how strong the market is for the $500,000 condominiums developers are planning in the buildings.”
“A $50,000 study commissioned by the city and released in December found Santa Rosa could absorb 50 to 100 units a year of new downtown housing.”
“The number of units planned for the three buildings is 395 total. But with other downtown projects recently built or in the pipeline, the number on the horizon is about 600 units downtown.”