“Another Sign Of A Slow Housing Market” In California
The Record Searchlight reports from California. “It’s never happened before, at least in this magnitude, says Redding permit supervisor Wayne Gungl. Palomar Builders Inc. received a refund on about 30 single-family home permits it took out last January. The 30 homes made up nearly half of the 66 permits Palomar pulled in January 2006.”
“2006 was already a lean year for single-family home permits in Redding. The city issued 287, make that 257. That’s the lowest total since the city started keeping electronic records in 1990. It’s another sign of a slow housing market. Palomar got its money back because it has decided not build the homes at this time, Gungl said.”
The Voice of San Diego. “With more than 10,000 new homes built in San Diego County last year, marketers know they have to work hard to set their houses apart from the pack. Sometimes, they work a little too hard.”
“‘Just around the corner from a variety of shops, cafes, tennis courts … and the chic La Mesa downtown atmosphere,’ the release says about Belvedere, a series of row homes near 73rd Street in La Mesa.”
“But the chic La Mesa downtown atmosphere? ‘I wouldn’t use the word ‘chic’ to talk about La Mesa’s downtown, no,’ said La Mesa resident Sybil Wille. ‘Quaint, maybe.’”
“If ‘chic’ is in the eye of the beholder, Belvedere marketer Julia Simms is one of the only such beholders. Maybe, Simms said, the ‘chic’ designation will not only draw new residents but prove a self-fulfilling prophecy for the neighborhood.”
“Leslie Wade, principal of public relations firm Wade Communications, said it’s common for marketers to write their advertisements based on what the community could look like in a few years, rather than its current appearance. Even with the marketers’ dreams coming true, there’s some stretching that goes on, Wade said.”
“‘[The marketers] create images of things that aren’t reality yet,’ she said. ‘It may seem like the tail wagging the dog. But generally, these developers are following along with a message they’ve heard from the city.’”
“Simms agreed the market often dictates how a marketing company does its work, most notably, spending more time identifying a target market. ‘Should we be doing a postcard campaign or should we be handing out fliers at the ballpark?’ she said. ‘In a frenzied market, you don’t need to spend that much time. People just come in and buy a house.’”
The North County Times. “As the investigation continued Monday into the huge blaze that burned The Paramount condominium project in Escondido last week, officials were not releasing any hint of what caused the fire.”
“The $6.6 million project between Centre City Parkway and Escondido Boulevard is a significant piece of the downtown area’s revitalization plans. Texas-based developer D.R. Horton, Inc., has not publicly said yet whether it will rebuild.”
“‘They were just talking (Friday) about they would like to build again,’ said Escondido Mayor Lori Holt Pfeiler. ‘They just don’t have the timing yet.’”
“There also has been a lot more action and people at the condo site since the blaze than she has seen recently, Crown Books manager Miriam Ruvinskis said. ‘The construction was so slow,’ said Ruvinskis. ‘Lately it was very, very slow. You got used to it. You just see the buildings there, no people.’”
“Foreclosure activity in Riverside County continued to rise sharply in the last three months of 2006, reflecting overstretched buyers and flattening real estate values, according to a research firm.”
“Lenders sent out 5,329 notices of default to home buyers who had fallen behind on their mortgages, up from 1,835 in the fourth quarter of 2005. The notices of default sent out in the fourth quarter include several dozen that went to participants in an unusual real estate investment group centered in Murrieta, according to signed declarations filed last week as part of a civil lawsuit.”
“The plaintiffs allege that a Murrieta mortgage brokerage suckered them into buying multiple homes with inflated mortgages and then pocketed the difference in cash, in some cases about 20 percent of the legitimate value of the homes, according to court documents.”
“The suit names 11 plaintiffs who said they each bought between two and 10 homes under the arrangement. Many of the plaintiffs have defaulted on multiple mortgages.”
The Press Telegram. “When talking on the phone with Tom Pool you can almost envision some spooked character in a B-movie waiting out a zombie invasion in a boarded house. ‘Our licensee population is still going up, even though we’re in a transitioning market,’ the California Department of Real Estate spokesman said.”
“It may sound ghastly, but for the last year people continued to mob the real estate industry despite the market downturn. About one in 70 Californians is now a licensed Realtor. As of December there were more than 521,000 licensed Realtors in California, according to the DRE, which issues licenses.”
“That’s an all-time high. The previous high was during the end of the last real estate boom in the early 1990s, when there were 375,000 licensed agents in California.”
“The number of Californians with a real estate license would fill Joe Robbie Stadium in Miami where Super Bowl XLI is being played next month - seven times. There are more licensed Realtors in California than the population of Long Beach, the state’s fifth-largest city.”
“Pool was not completely bewildered by the licensee phenomenon. One reason the ranks of the licensed continue to swell may be that many people had already began the process of earning a license during the booming market, and despite the turn they stuck with the program, Pool said.”
“‘People put effort into getting a license, even though the market’s turning - they kind of see it through,’ Pool said.”