Sellers Are Slashing Prices After Growing Anxious
A report from Bloomberg on China. “Chinese property developers are offering free luxury cars and hefty discounts to lure buyers as lending curbs and funding constraints squeeze their finances. China Merchants Shekou Industrial Zone Holdings Co is giving away a BMW Series 3 or X1 to buyers of a three-bedroom unit or townhouse at its Shanghai development. The car, or cash equivalent, equates to about a 10 percent discount on the 3.1 million yuan ($450,000) price of the 89-square-meter apartment.”
“At China Evergrande Group’s 646 nationwide projects, a basic 11 per cent price cut widens to as much as 26 per cent once extra perks, such as discounts to buyers referred by Evergrande employees or previous buyers, are thrown in. A further incentive: An initial down-payment of just 5 per cent is required, compared with the usual 30 per cent deposit required by local governments.”
“The giveaways and discounts suggest debt-laden developers are pulling out all stops to raise revenue, with the sector facing a record $23 billion maturity wall in the first quarter of 2019. At the same time, China’s determination to keep a lid on home prices has made it harder for developers to generate swift cash from sales.”
“‘Financing is becoming hard for everyone, even including the giant players,’ said Sabrina Wei, head of northern China research at Cushman & Wakefield Inc in Beijing. ‘They need discounts to boost sales and collect cash.’”
“Developers in neighboring Hong Kong are also offering perks such as free holiday and travel packages and easy credit to lure buyers in a sign one of the world’s hottest property markets may finally be cooling. At China Merchants Shekou’s ‘Harmonious’ development, prospective buyers have signed up for just 25 of the 350 apartments, local land registry filings show. Only eight buyers signed up for Gezhouba Real Estate’s 223-unit ‘Magnolia Garden’ project in Shanghai’s west. In the city’s north, Sanxiang Impression Co’s 161-unit complex enticed just five people.”
“‘Property projects are no longer an easy sale,’ Cushman’s Wei said. ‘We may soon see this prolonged upbeat property season behind us.’”
The Daily Telegraph in Australia. “Home sellers in some popular pockets of Sydney are slashing their asking prices by more than $150,000 after growing anxious with the long wait to find buyers. New sales figures reveal properties in parts of the Hills District, St George and Canterbury are taking an average of more than four months to sell, with some listed for even longer without finding a buyer. Purchasers are capitalising by negotiating up to 12 per cent off the listed price, in some cases saving more than $150,000, the CoreLogic data shows.”
“Realestate.com.au chief economist Nerida Conisbee said buyers were often getting big discounts because they faced little competition. And buyers are cashing in on homes initially listed with ‘unrealistic’ price expectations, Ms Conisbee added. ‘These sellers have to make big drops to their prices to attract buyers because their homes have been listed for so long without selling,’ she said.”
“Among the biggest discounts was on the sale of a four-bedroom Kenthurst house at 241 Pitt Town Rd, which sold for about $300,000 below the listed price after seven months on the market. A few blocks down the road, number 192 recently sold eight months after first being listed. The $1.75 million sales price was well below the initial price guide of $1.93 million to $2.05 million.”
“The typical price in these suburbs was 10-12 per cent below the listed price, but in some cases was even lower. This included on the sale of a five-bedroom house on Adam St in Campsie, which sold for $330,000 below the listed price, and a four-bedroom townhouse on Isabel St in Belmore for $364,000 below the listed price.”
From Domain News. in Australia. “Properties in the affordability heartland of Sydney are languishing on the market, with the time it takes to sell climbing to its highest level in years. Vendors in the west and north-west have taken the biggest hit with houses taking 23 days longer to sell than they did over the same period last year.”
“Among them is Ropes Crossing homeowner Matt Crabbe, whose four-bedroom duplex has been for sale since July. Had he sold this time last year, his sales campaign would likely be over. Instead, his family’s modern duplex has been on the market for 54 days … and counting, and the price guide has been reduced to $620,000 to $640,000 — sitting just above the $618,000 records show it sold for in 2016.”
“‘We knew that we’d probably cop a little bit of a hit [with prices pulling back],’ he said. ‘If [66 days] is what it takes, that’s what it takes,’ Mr Crabbe said. ‘We’re lucky as we’re not desperate and we don’t have a deadline [to sell], so for us it doesn’t matter if it takes 100 days.’”
“‘You’ve got to be realistic … or the property will stay on the market too long and go stale so it just depends on your priorities,’ Mr Crabbe said. ‘[But] we’re also very mindful that we’re not prepared to lose on it, so it’s a bit of a balancing act.’”