“Wishful Thinking” A “Sign Of The Times”
The San Francisco Chronicle. “Last week, when I received an e-mail press release from the National Association of Realtors previewing its $40 million ad campaign with the slogan, ‘It’s a great time to buy or sell a home,’ I had to read it twice. Was this a joke?”
“This ad campaign seemed to come straight from the Mad Hatter’s tea party. How can it be a good time both to buy and to sell?”
“I called the NAR to get a more thorough explanation as to why they launched this campaign. ‘We believe people aren’t aware of the realities of the marketplace,’ explained Steve Cook, VP of public affairs. ‘There’s been a lot of negative media coverage, and a lot of people are missing the boat.’”
“‘In the sense of buyers, right?’”
“‘In the sense of sellers, too. They are related. Sellers need buyers and buyers need sellers. They both need to work together.’ Cook then suggested that since inventory is constricting, it will probably become a better market for sellers. ‘But then it will become a worse market for buyers,’ I ventured.”
“There was a pause on the other end of the line. ‘Well, yes, but the most important thing is that interest rates are at all-time lows, that’s good for both buyers and sellers. Like the New York Times said, the stars are aligned.’”
“Actually, it was the New York Times quoting an NAR spokesman, but let’s not quibble.”
The Chicago Tribune. “Saying that ‘the worst may be over,’ the housing industry’s chief economist said Friday that home prices must continue to come down in some regions before the real estate slump plays out.”
“‘We need a price decline, we were overbloated,’ particularly on the West Coast, David Lereah, chief economist for the National Association of Realtors, told attendees at his organization’s annual meeting here on Friday.”
“‘In 2007, it will be a flat year, maybe 1 percent [sales] drop, and that’s it,’ Lereah said. ‘After 2007, we’ll be back to expansion again.’”
“Lereah said the national picture is positive. ‘I’m optimistic for 74 percent of the country,’ where local markets are, at worst, flat. The other 26 percent are in for some rough times.”
“Struggling the most would be California, South Florida, Arizona, Nevada, and metro Washington, D.C., he said, where sellers need to lower their prices.”
“But Steve Murray, an industry consultant who followed Lereah on the podium at the convention, said he was less optimistic about the speed of the market’s recovery. ‘Lereah said we’re at the bottom [of the slump], but in most markets we are going to slide some more,’ he said. Citing interviews with executives at more than 100 large real estate firms, he said the pending sales data could be falsely reassuring.”
“‘The fall-through rate [of contracted home sales] has gone from single to double digits,’ Murray said the executives reported. ‘Buyers can’t sell their existing homes.’”
“‘People who think this thing is going to turn around in six months are out of their minds,’ Murray said in an interview before his speech.”
The Washington Post. “There’s a bright side to the decline in the U.S. housing market, says the National Association of Realtors: plenty of choice.”
“‘There’s a big change in psychology and that’s what they’re reacting to,’ said Robert Shiller, an economics professor at Yale University, who cut out the ad and showed it to his students. The campaign is a true ’sign of the times,’ he said.”
The Dallas News. “‘The bad news is just about behind us,’ David Lereah told industry members meeting Friday in New Orleans. ‘It appears that we have bottomed out.’”
“Not so fast, say Texas housing analysts, who think that’s just wishful thinking and further cutbacks in home sales and prices are ahead. Prediction that the worst is over for housing is ‘more jawboning, hoping that they can influence things to be at the bottom,’ said James Gaines, economist with Texas A&M University.”
“‘Personally, I think the 2007 housing market will be down across the board and not make significant improvement until sometime in 2008, and that assumes we don’t have a recession or anything approaching a recession,’ Mr. Gaines said.”
“Dallas housing analyst Ted Wilson agrees that it’s too early to see an end to the housing slowdown. ‘Yes – a little bit, perhaps wishful thinking,’ said Mr. Wilson with Residential Strategies.”
“Major homebuilders are preparing for a significant slowdown, he said. ‘In Dallas, about 10 of the large builders currently are on hiatus – not committing on new lot deals,’ said Mr. Wilson. ‘There have also been some significant layoffs with many of the building firms as well – indicative of a more long-term issue than just a blip.’”
“Median home prices declined slightly in the Dallas-Fort Worth area during both September and October. Home sales in North Texas have been down in each of the last five months. In many U.S. cities home prices are already falling.”
“‘Don’t be afraid of prices coming down,’ Mr. Lereah said. ‘When prices come down, it brings back buyers. If they see sellers are more flexible, they are more apt to come back to the marketplace.’”
“There will also be fewer real estate agents. ‘We are actually predicting an 8 percent drop in membership,’ Mr. Lereah told Realtors, who enthusiastically applauded the news. ‘Productivity will get better as we have less members and the quality will improve. It’s an overall good thing for the industry.’”