Black Friday And The Housing Bubble
Readers suggested a topic surrounding holiday shopping. “It would be interesting to have a thread on how those of us on this blog are spending (or not spending) money on holiday gifts.”
A reply, “I’d be interested in hearing that too, but I’d like to hear it done as a comparison to say 5 years ago…..compare to pre-bubble days.”
“Myself….all cash spending and the number of gifts slashed incredibly….and somehow, I feel it will be one of the nicest Christmases ever.”
Another reports, “I think a lot of the happy retail noise is bull!@#$. I live in a shore vacation town and every merchant asked will always say they had a great year until you get them alone and do a little prodding.”
One commented on the media. “When you go to a variety of stories covering Black Friday in google news, there’s definitely a commonality. Many contain quotes from shoppers such as ‘Well, I only came for the [insert hot item here], but maybe I’ll pick up [insert more unnecessary garbage here] while I’m out…I mean, I was camped out all night, after all.’ or ‘well, I’ve got 4 kids/2 kids in private school/we’re not rich, so I had to come out here and get the best bang for my buck!’”
“I still can’t decide what to make of it all. I’m curious to see how this holiday season will shake out overall, or if BF was it, and the rest of the season will be weaker than expected. Time will tell, but I’m guessing if holiday sales exceed expectations, we can look for a Fed funds rate hike in early 2007.”
One said, “The retailers know the economy is weak. They’ve engineered a lot of hype to get things started early because they know the best strategy is to get shoppers in the door early on. All the big retailers like WalMart have announced big cuts right out of the chute.”
“The estimate is that each shopper will spend between $700-800 on gifts this year. They’re going to be disappointed by my shopping performance.”
Another added, “My wife and I really hate the pressure of buying gifts for family members we see a few times a years. As it turns out, my 2 brother-in-laws were as sick of the whole spectacle as we were and the whole family is excited about the prospect of just a family get together, sans gifts.”
“Of course we always hear that this is the retailers ‘make or break’ season. Are they just bad businessmen the other 11 months of the year?”
A reply, “You will be reported to the Department of Homeland Security for your unpatriotic celebration of Christmas without presents.”
The Union Tribune. “The kickoff to the 2006 holiday shopping season was brisk, if not overwhelming, yesterday in San Diego County. Some shopping centers were less crowded than on ‘Black Friday’ a year ago.”
“Analysts said the spending increase in San Diego County could lag behind the national average because of a cooling housing market. In October, the number of homes sold in the county declined 21 percent from the previous October, to 3,282, and the median price fell 5.5 percent to $485,000, and a loss of 1,200 construction jobs over the past year.”
“‘I wouldn’t be surprised if spending on Black Friday wasn’t as good here as in the rest of the country,’ said Alan Gin, an economist at the University of San Diego. ‘(With housing), there is a negative wealth effect. . . . People feel that they’re not as wealthy as they were this time last year.’”
The Star Telegram. “According to Deloitte & Touche’s forecast, consumers in North Texas will spend more than most on holiday gifts, $728 on average, compared with $584 nationally.”
“‘We see a number of positive factors” for holiday spending nationally and locally,’ said Sherrie McAvoy, who leads Deloitte’s national retail practice and was gauging the crowds Friday at NorthPark Center in Dallas. ‘Disposable income is slightly higher … and the fact that the housing bubble here has not been as severe as it’s been elsewhere, it all bodes well for a good holiday season.’”
The New York Times. “After a holiday-shortened week, traders will return to a bountiful calendar of economic reports, but if one fund manager has them figured right, any festive mood is likely to dissipate quickly.”
“Russ Koesterich, senior portfolio manager at Barclays Global Investors, foresees soft numbers in housing, manufacturing and consumer spending. Just how much weakness there is in housing will become clearer earlier in the week: the report on existing-home sales for October is scheduled for Tuesday, and the report on new-home sales is due the day after. The Bloomberg poll anticipates declines in each.”
“Depending on the various reports, stocks or bonds could suffer, Mr. Koesterich cautioned. Movements in the two markets reflect antithetical economic outlooks at the moment, he said. ‘The bond market is discounting a significant falloff in housing,’ he said, pointing to a big drop in yields in the last few months, ‘while the equity market is still looking for pretty good earnings.’”
“‘There is a pretty big disconnect,’ he added.”