“Price Adjustments Are Becoming The Norm”: California
The Daily Bulletin reports from California. “Builders are cutting back in pulling permits in both San Diego and the Inland Empire. ‘It’s actually a very sharp pullback,’ said Jack Kyser, chief economist with the L.A. County Economic Development Corp. ‘But in Los Angeles and in Orange County, permits are ahead of last year. The increase is most significant in Orange County.’”
“Kyser said much of the new construction in both counties is in condominiums. ‘There’s a lot of multi-family construction being started and that has some folks getting nervous,’ he said. ‘There are 30 high rises proposed in Orange County, and that market has not been tested with that kind of construction.’”
“Kyser said there are numerous high rises, 10 stories or more, that have been permitted in L.A.”
“‘The entire housing market, resale and new, is evolving as it attempts to establish a balance between supply and demand and a more sustainable rate of absorption,’ said Steve Johnson, director of the Metrostudy’s Southern California division. ‘Increasingly, reports of resale price adjustments are becoming the norm.’”
“‘There is sufficient uncertainty surrounding the economy, the upcoming elections and inflation expectations,’ Metrostudy’s president Mike Inselmann said. ‘All that leaves us with a less-than-clear vision of the housing picture in the next year.’”
The Orange County Register. “(Realtor) Steve Thomas at Re/Max Real Estate Services in Aliso Viejo notes: ‘We have experienced a recent surge in homes pulled off the market, it is concerning that not enough sellers are ready to throw in the towel. Our offices have been buzzing with agents discussing the number of sellers still unwilling to do what it takes to get their home sold and price their homes according to comparable sales and escrows.’”
The Union Tribune. “Writing about the real estate market in San Diego is a no-win situation. Now that we’re in a cooling period, reporters are hearing from homeowners who accuse the newspaper of trying to frighten them with ’scary headlines.’ A story last month prompted a reader to accuse the newspaper of being irresponsible, of trying to cripple the real estate market.”
“A story in the Home section yesterday may have added to his suspicions. It said that since January 2004, single-family home prices are down countywide on a year-over-year basis and that prices in all but three ZIP codes in the county have dropped from their all-time-high median prices.”
“Carl Larsen, editor of the Sunday Home section, notes there is no doubt that the market is declining and that even trade associations representing realtors and home builders acknowledge it’s the case.”
“But the housing market is news for other reasons. Those following it are not just homeowners worried that their equity is slipping, Larsen said. ‘There are broader ramifications for San Diego and the entire national economy,’ he said.”
“‘It could be argued that anyone in mortgage banking, in construction or those who sell appliances at Home Depot or Best Buy depends on the newspaper to report the direction of an industry that directly affects their livelihood. That’s a consideration far different than those who monitor prices to gauge rising or falling equity of their homes,’ he said.”
“Larsen said he understands why people are concerned about negative stories. ‘But at the same time, it would be unfair and irresponsible not to report fully the sudden about-face of a housing market in a city that many experts have said led the national run-up in prices.’”
“QUESTION: My house has been for sale more than 18 months. Despite scores of open houses and showings by agents, no offers. We can’t figure out any ideas to sell it without a dramatic drop in price.”
“ANSWER: The primary reason a home doesn’t sell is it is overpriced. It’s time to bite the bullet and slash your asking price. Ask your listing agent to prepare a new comparative marketing analysis showing recent sales prices of nearby comparable homes, asking prices of neighborhood homes (your competition), and recently expired listing prices of nearby residences (usually overpriced).”
“Then withdraw your MLS listing for a week or two and relist at a reasonable asking price.”