Market Psychology Is On The Downside In California
The Mercury News reports from California. “Home sales around the Bay Area fell in January for the 36th month in a row, and four Bay Area counties saw median prices drop below $500,000, something not seen since 2005, DataQuick reported. A total of 3,586 new and resale houses and condos were sold in the Bay Area in January. That was down 29.2 percent from 5,065 in December, and down 41.9 percent from 6,168 in January 2007.”
“The figures were the lowest for any month in DataQuick’s 20-year history. Foreclosed sales counted for 19 percent for the entire Bay Area.”
“‘There was very little selling in those counties and significant chunks of it were foreclosure activity, said analyst Andrew LePage. ‘In Contra Costa, 33.1 percent of homes sold in January had been foreclosed on in 2007. In Solano County it was 43.2 and Alameda it was 24.9 percent.’”
“The median price paid for a Bay Area home was $550,000 last month, down 6.4 percent from $587,500 in December, and down 8.5 percent from $601,000 in January last year. Last month’s median was 17.3 percent lower than the peak $665,000 median, reached in July, and was the lowest since February 2005, when the median was $549,000.”
“Hans Johnson, associate director of research for the Public Policy Institute of California, said many factors were influencing housing statistics, including market psychology, decreased demand and the credit crunch.”
“‘While there was clearly a market psychology when the market was going up,’ he said, ‘now market psychology is on the downside.’”
“In the heady years of the real estate boom, buyers who pulled out of a deal usually got their deposits back. But these days, in a market still searching for a bottom, buyers who walk away are increasingly out of luck.”
“Just ask Seyda Harding Kaynak. Three months after she put down a $30,000 deposit on a $952,975 home to be built by Toll Brothers in Dublin, she and her husband changed their minds. So in July, Kaynak asked Toll Brothers to refund her own deposit. The company…refused, pointing to the signed contract, which both Kaynak and her husband signed. Eight months later, Kaynak is still fighting to get her deposit back.”
“Kaynak, a Pleasanton resident, realty agent for 20 years and onetime lawyer, is well-acquainted with the home-building industry. She said her house wasn’t even built when she tried to cancel the contract last summer. Furthermore, she said she has represented several new-home buyers in the past who backed out of contracts, even at the last minute, and got back their deposits.”
“‘In each case, each builder said, ‘We’re not in the business of keeping people’s deposits, we’re in the business of building homes. We would rather keep their good will,’ Kaynak recalled. ‘I remember those words.’”
“‘In the past, some home builders would not try to keep deposits knowing full well they could sell the property for more money within a short period of time,’ said Ron Rossi, a veteran real estate attorney in San Jose. ‘Obviously when the markets get tighter, these things get more dicey.’”
“Attorneys who handle such cases say disputes over deposits are on the rise, and not just over new homes, but also for resale homes. ‘I’m seeing all these $300,000, $400,000 even $500,000 deposits that are fought over,’ attorney Rossi said.”
“Kaynak, whose contract contained no contingencies, said that, like many buyers, she was swept away in the moment.”
“‘It was on April 1, and if you didn’t write it that day you would miss out on the $4,500 plasma TV,’ she recalled. ‘Yes, I’m an agent and a lawyer, but I’m also a human being.’”
The Ventura County Star. “Home sales in Ventura County and other high-cost areas were ‘abysmal’ in January, economists said Monday. Year-over-year sales have been declining since October 2005, said Robert Kleinhenz, deputy chief economist for the California Association of Realtors.”
“Ventura County sales of existing single-family detached homes plunged to 195 in January, a 38.3 percent drop-off from 317 for the same month a year ago, according to CAR.”
“‘Good grief,’ said Bill Watkins, executive director of the UC Santa Barbara Economic Forecast Project, when told about the number of transactions. ‘They can’t get much lower than this.’”
“The median sales price was $590,380, down 11.1 percent from $664,400 a year ago and 2.4 percent from $604,730 in December, according to CAR. It was the first time the median dropped to less than $600,000 since November 2004, when the price was $596,000.”
“One of veteran agent Janet Scarborough’s clients purchased a home two years ago for $525,000, but is being forced into a short sale. The three-bedroom, 2.5-bath, 1,660-square-foot condominium in Ventura initially was listed for about $439,000 in October.”
“The price since has been reduced several times. Calls started coming in after it was listed for $385,000. Still, one bidder wanted to go lower, offering $320,000.”
“Similar hard times are being felt throughout the state. In California, home sales plunged to one of their lowest levels in 25 years in January, said Robert Kleinhenz, deputy chief economist for the California Association of Realtors. The California median was $430,370 last month, a 21.9 percent drop from the $441,220 a year ago, according to CAR.”
“‘I do think we have a ways to go before we get through this,’ Kleinhenz said.”
The Press Telegram. “Los Angeles County’s housing market continued its decline in January with the median price retreating to 2005 levels, a trade association said Monday. The median price of a home in the county fell an annual 18.4 percent to $469,420, said the California Association of Realtors.”
“Sales plunged 39 percent from January 2007. ‘I cannot imagine we will go much further,’ said Kleinhenz. ‘But it’s really an open question now. It depends on how long the liquidity crunch is in play.’”
“In the High Desert, which includes the Antelope Valley, sales fell 39 percent and the median price plunged 26.2 percent to $234,310.”
“Jonathan Petralia, an agent who works in the Northridge-Porter Ranch area of the San Fernando Valley, said properties are selling, but only those priced realistically. Some asking prices here are now back to early 2004 levels, he said, and homeowners wanting top dollar will be disappointed.”
“‘There are buyers out there. But I want homeowners and the public to know that buyers are price sensitive. They are looking for value,’ he said.”
The Sacramento Bee. “Prices for building materials are slipping as new home construction continues to slump. Demand from the remodeling sector is down from its peak when both speculators and homeowners sank equity into their properties, betting they would increase in value, said Adam J. Fein, founder and president of Pembroke Consulting.”
“Gordy and Lydia DeNecochea of Sacramento’s Land Park area are looking to score savings. Retirees who have owned their home since 1970, the DeNecocheas are shopping the Internet and local businesses for items to remodel the kitchen.”
“Although they differ on the aesthetics, one thing is clear to the couple: ‘Granite is cheap.’”
“The cost of prefabricated granite has dropped considerably from the building boom highs of four years ago, as much as 50 percent or more, said Cheryl Tarido, a sales associate at Medimer Marble & Granite.”
“‘In our particular county, people are holding materials,’ said Gordy DeNecochea, a former administrator at the state’s Department of Housing and Community Development. ‘The prices will come down. They can’t afford to hang onto the inventory.’”
“Remodeler Darius Baker said the remaining growth is coming from homeowners who have decided they will keep their houses rather than cashing out in a down market.”
“‘The homeowner’s saying, ‘I’m going out of this house feet first. I’m happy with the neighborhood. I want to make this house exactly what I want it to be,’ Baker said. ‘They’re saying, ‘I’m going to spend my equity and make it my own little Taj Mahal.’”
“Baker said he’s finding no shortage of building products when he places his orders. That’s far different from several years ago. ‘The products are readily available,’ he said.”
Bay Area Newsgroup. “Move over McMansion, make room for the East Bay’s newer, cheaper house. KB Home will add two new scaled-down models to its new Antioch development, Almond Ridge, that will range from the low-to-mid-$300,000s.”
“‘Our business model focuses primarily on the affordability and combines the whole idea of value to the customer,’ said Marc Burnstein, VP of sales and marketing for KB Home, South Bay Division, which includes the East Bay. ‘The average homes size was 2,700 square feet and now it’s about 2,100 square feet.’”
“Burnstein said the biggest expense for builders is land and by adding more density per acre, it creates more affordability. ‘You combine that with a build-to-order business model and people aren’t going in and paying for things they don’t want or need,’ he said.”
“Bryce Ellsworth, broker in Brentwood, said that builders in tougher markets will find it hard to compete with newer bank-owned properties. ‘People look for value and a house being under a certain price,’ he said. ‘But they want a bigger house for less money.’”
“Alan Nevin, chief economist of the California Building Industry Association, said that in the Bay Area, smaller homes will be seen first in the outlying areas of east Alameda and Contra Costa counties, as well as Solano County.”
“‘It’s hard to buy a $250,000 plot of land and put a 1,200-square-foot house on it,’ he said. ‘But if they were $200,000 and now you’re getting it for $100,000, you can put out smaller homes.’”
“Nevin said that publicly traded builders, who answer to shareholders, have more pressure to sell off existing land than private builders. Many will be selling land to smaller developers at a loss, possibly fueling the cheaper land for cheaper houses trend.”
“‘Across the board we will be downshifting to about 2003 to 2004 prices,’ he said.”
The Bakersfield Californian. “Carl Cole, the former Crisp & Cole Real Estate broker and the subject of an ongoing FBI investigation, has a new job selling real estate on the coast.”
“Keller Williams Realty recently hired Cole to work in its Camarillo branch as a broker/associate, according to a Feb 3. advertisement placed with the Ventura County Star newspaper. When reached by phone at his new office this morning, Cole hung up.”
“Cristina Better, who runs the real estate agency, said she doesn’t ‘really have any background information on him.’ ‘I don’t want to discuss him,’ Better said.”
“Better then hung up as well.”
“In September, federal agents raided 13 Bakersfield offices and homes associated with the Crisp & Cole Real Estate company and its founders, the more experienced Cole and his partner, 28-year-old David Crisp.”
“The Department of Real Estate, the state agency regulating the real estate industry, also filed a detailed complaint against Cole, Crisp and three of their ex-employees in September, alleging they deceived lenders to secure more than $12 million worth of home loans.”
“The Ventura County Star ad lists a variety of professional titles Cole has earned, including the energy and environment-focused EcoBroker designation.”
“‘My mission is to provide real estate clients the direction needed to make pragmatic and informed decisions that will enhance the value of the lives, their families, their communities and the environment, thus enabling them to make economic, energy-saving, and environmentally sustainable choices,’ Cole is quoted as saying.”
From KGET TV 17. “It’s been five months since the fbi raided the homes and businesses of real estate agents David Crisp and Carl Cole. Former Crisp and Cole real estate agent Scott Reynolds didn’t want to talk with us on camera about his former employer David Crisp, but his defense attorney says Reynolds has been talking to the authorities.”
“‘We have been in contact with the FBI and in contact with the prosecutors, I think that’s an open fact right now,’ said defense attorney Carl Faller.”
“The FBI will not confirm for 17 News whom or what they are investigating. But it might be home purchases like the one Reynolds made at 522 Fern Valley Way.”
“Reynolds bought the property from David Crisp and Carl Cole in July 2006 for $414 thousand with 100-percent financing from SunTrust mortgage. The house went into foreclosure in December, and eventually sold for $240 thousand.”
“‘David Crisp involved a lot of folks: employees, friends, old high school friends in some land deals that he represented to be totally legitimate,’ Faller said. ‘But in retrospect they might have been a little sketchy.’”
“Not so, says former Crisp and Cole broker Ty Stewart. Crisp is now living with Stewart at a Southern Oaks home.”
“‘I have worked for David and Carl from the very beginning. And I wasn’t taken advantage of,’ Stewart said. ‘But I can only speak for myself.’”
“‘It’s not his fault that properties have lost values. That’s happened across the board,’ Stewart added. ‘There are over a thousand foreclosures in Kern County right now, and David didn’t have to do with hardly any of those.’”
“‘Everybody thinks that his situation is funny, and it’s just desserts, so they are having a good time with it. You know, but he’s gotta live his life,’ Stewart said.”
“At the height of the market, Stewart admits Crisp made quite a statement, driving a $500 thousand Mercedes and reportedly flying potential clients to Bakersfield in a private plane.”
“‘Were they flashy and eccentric? Absolutely. Did they flaunt their success? Sure. And that’s starting to look like a pretty bad marketing strategy,’ Stewart said. ‘I don’t think anyone was pressured into buying anything, everyone wanted to make some money over here.’”