Spitting Into The Wind In California
The Recordnet reports from California. “Months have passed since the days when dozens of homes at a time were going up in any given subdivision in San Joaquin County. These days, the typical new-home development looks as if it’s nearly in hibernation as the housing market steps into the third straight year of decline. The latest new-home figures show that quarterly sales have fallen to the lowest of this decade, according to the Gregory Group in Folsom.”
“A total of 421 new homes were sold countywide in the third quarter, down by almost two-thirds from the third quarter of 2004, near the top of the housing boom. Divided among 89 projects, that translates to about one home sold on average every three weeks at each development.”
“The average selling price also has declined steadily from a high of nearly $554,000 two years ago to about $468,000.”
“‘They’re getting body-slammed right now, frankly,’ said Greg Paquin, president of the Gregory Group.”
“‘Valley new-home construction sites are ghost towns,’ said Shane Hart, VP for Stockton-based Grupe Co. Incentives have increased steadily since the beginning of the year, while traffic and sales have continued to slow, he said. Grupe has offered as much as $150,000 in incentives per home, yet sales have become so slow that construction was halted at three developments in Stockton, Waterford and Tulare.”
“Florsheim Homes has come up with a marketing strategy to try to move a few remaining ‘close-out’ homes in two longtime projects - three homes in Turlock and seven in Ceres. Through next weekend, the company is staging a ‘Name Your Price’ sale, hoping to attract the same type of bargain hunters who show up for auctions.”
“Joe Anfuso, CEO of Stockton-based Florsheim Homes, has been a critic of developers who continued building in the slow market as the resulting large supply of unsold houses forced all builders to slash prices.”
“But construction activity has been pared dramatically in the past few months, as it should have, leaving builders still with the challenge of selling off standing homes, he said.”
“Anfuso said there’s no minimum price set. ‘You get to the point of how long do you want this to last?’ he said.”
“KB Home is working on about 60 homes in its Riverbend development in Stockton, making it one of the company’s busiest projects, said Kevin Kimball, senior VP of the company’s Central Valley region.”
“‘KB’s sales strategy is to be extremely price competitive, he said, with pricing down probably between $80,000 and $100,000 from a year ago. (For example, a 1,600-square-foot, three-bedroom/two bath home there carried at a starting price of $269,418.)”
“Paquin said there’s more bad news on the horizon for new-home builders, who in recent months offered such low prices and incentives that they even drew buyers from the existing-home market.”
“The flood of foreclosures is attracting the attention of bargain hunters and forcing existing-home prices down so much that those homes are getting more attention from potential buyers, he said.”
The Daily News. “‘Hey, it’s Mr. Doom and Gloom,’ Robert shouted from his stool on Wednesday when I dropped by a local restaurant. ‘You’re killing me.’”
“He was referring to two stories I wrote for that morning’s paper, one that noted foreclosures were getting to be a relatively good deal in this sour real estate market and the other about home sales hitting a more than 20-year low.”
“Robert has an interest in a Chatsworth home he’s trying to sell, and the market isn’t cooperating.”
“When this month ends, it marks the two-year anniversary of the start of the current downturn, at least here in the San Fernando Valley. In October 2005, home sales in the Valley fell an annual 16.1 percent to their lowest level for that month in five years.”
“That month, 998 previously owned single-family homes changed owners, according to the Southland Regional Association of Realtors. And sales have been falling on an annual basis ever since. ‘For Sale’ signs have become yard ornaments.”
“‘Properties will sit on the market longer, and that’s not a bad thing (for buyers),’ said Tom Carnahan, owner of Carnahan & Associates in Woodland Hills.”
“Foreclosures are sprouting up across the Valley, and some are priced about 20 percent under their last selling price. There is also going to be a big foreclosure auction this weekend at the Los Angeles Convention Center. There are 135 properties on the block from Los Angeles and Orange counties and the Inland Empire.”
“Of those, 38 are from the San Fernando, Santa Clarita, Antelope, Simi and Conejo valleys.”
“Two years ago, Jim Ezell was president of the Realtors group and had been in the business for 30 years, so he’s seen up and down markets. ‘I would not write an obituary for the booming seller’s market just yet,’ he said at the time.”
“You can probably make the case now that the market has a terminal illness. That’s what the numbers that are already out for September suggest. This week will bring more proof.”
The Union Tribune. “Builder Michael Pattinson may be spitting into the wind. In an industry where price cutting of new homes is increasingly taking hold, he remains firmly against using the marketing tactic.”
“‘It is the large public home builders that have led the discounting program. I think it’s wrong,’ he said. ‘They’ve hurt markets across the whole country.’”
“By cutting prices, Pattinson said, ‘you wipe out the equity previous customers have put into their new homes they bought earlier. Consumer confidence is lost.’”
“In an interview, he was asked how the market will look next year. ‘I think it will be a lot like it is today because the public builder discounting will continue and I think it will leave consumers on the sidelines.’ he replied.”
“‘This is the big problem with discounting: You push more people out of the market than you bring into the market. There will be one or two people who will say, ‘Yeah, I’ll buy that deal.’ But there will be a lot of people who say to themselves, ‘If they are dropping it $50,000 today, what are they going to be dropping it to next month or next year?’ he said.”
“The fourth quarter of the year had hardly begun Oct. 1 when home builders and industry experts wrote it off as a disappointment and gloomily predicted 2008 won’t be much better.”
“Industry consultant Jeff Meyers, a veteran watcher of the building industry with offices in Orange County, said buyers will be able to get 10 percent to 15 percent discounts off asking prices at certain projects. But they must be ready to close escrow without contingencies to meet the end of builders’ fiscal years.”
“Meyers said the availability of deals also depends on whether it’s a private company – which can take its time to sell at target prices, and a public company, with shareholders and analysts demanding greater profits every quarter. Judging by recent sales campaigns, it’s the public companies that are desperate to sell, even at a loss.”
“‘You’ve got to go back to the early 1980s when it was that bad – and it took four years to work that off,’ securities analyst Jeffrey Laverty told the Builders Magazine. ‘I don’t agree that there’s a turnaround in sight. It’s ugly out there.’”
“In short, the rose-colored glasses so many builders wear in this risky business have been replaced by bifocals, as optimism gives way to realism and executives retrench.”
“Paul Tryon, CEO of the San Diego Building Industry Association, said local builders knew back in July and August, when the credit crunch spooked investors and buyers, that 2007 would end up as a bummer.”
“‘I think there was more optimism for 2008 until the latter part of the summer,’ he said. ‘Then, traffic was down, sales were down, cancellations were up and people who put deposits in were electing to stay on the sidelines.’”
“For Mike Railey, hope outweighed fear as he closed escrow early this month on a $1.4 million, 1,500-square-foot penthouse at The Legend, Bosa Development’s 180-unit condo tower next to Petco Park.”
“He and his wife and their two sons live in a modest home in Del Mar that carries a negative-amortization loan. As a mortgage broker, Railey knows the risks of a loan on which the balance grows if you don’t pay enough per month.”
“‘I’m scared right now; I’m struggling a bit,’ he said.”
“Now the family faces an additional $6,100 monthly payment for the mortgage, taxes and homeowner fees for the downtown unit. He briefly considered backing out of the purchase until Bosa told him he could risk losing his 15 percent down payment.”
“‘I barely make enough to survive, but with my real estate I can hang in there,’ he said.”
“He hopes to lease the unit out for the time being and bank on an invention he’s marketing.”
“Jim Abbott, whose downtown office is helping the Railey family deal with its high-priced penthouse, said so far most builders are reluctant to cut. ‘Do they become like Steve Jobs with the iPhone and go back and give everybody a credit? What do you do as a developer? They’re in a very tough situation,’ Abbott said. ‘You could almost feel sorry for one.’”
“Since hitting a peak of $518,000 in November 2005, the median price of a home sold in San Diego County has tumbled to $470,000 as of last month, according to DataQuick.”
“Over the past couple of years, sales of expensive homes in areas such as Rancho Santa Fe, Coronado and Del Mar have skewed the median price upward, disguising the sluggish sales and declining prices in much of the rest of the county.”
“The least-expensive neighborhoods have been particularly hard hit, because so many low-income borrowers are going into default.”
“Last month, the median prices of homes sold in National City, San Ysidro, Linda Vista and northern Chula Vista were all off by more than 25 percent from their prices in September 2006. Prices in Golden Hill were down 35 percent.”
“‘The high-end sales that were propping up the median were taken away in September,’ said Rich Toscano, a financial adviser with Pacific Capital Associates in Del Mar.”
“The Case-Shiller Index shows that San Diego home prices fell 7.8 percent between November 2005 and July 2007, the most recent data available. After adjusting for inflation, San Diego homes have lost roughly 13 percent of their value since July 2005, Toscano said.”
“San Diego real estate broker Robert Schwartz said the median is also overstated because it does not reflect the incentives that home sellers are giving buyers. A home in San Carlos sold for $480,000, but only after the owner gave $14,400 in concessions to the buyer. Another San Carlos home sold for $385,000, not including $10,000 in concessions. A $360,000 home in Mission Valley also included $10,000 in concessions.”
“‘Those are all homes that I personally know about,’ Schwartz said.”