Buyers Have All The Strength In California
The Los Angeles Business Journal reports from California. “California’s housing market, suffering from a slump in single-family home and condominium sales, will ’stay tough for quite some time,’ KB Home CEO Jeffrey Mezger said, Bloomberg News reports. ‘I think it’s going to take quite some time for the inventory to clear,’ said Mezger, whose Los Angeles-based company is the fifth largest U.S. homebuilder by sales.”
From CNBC. “The CEO of U.S. home builder KB Home said home prices in California could fall another 10 percent to 15 percent in the next 18 months.”
“CEO Jeffrey Mezger was speaking on a panel with Countrywide Financial CEO Angelo Mozilo and California State Treasurer Bill Lockyer. Lockyer said they all expected about 10 percent or more.”
“Mezger saw a 10 percent to 15 percent drop, Lockyer told Reuters after the panel ended, which Mezger later confirmed.”
“‘The others were all 10, maybe 10 plus. The north side of 10,’ Lockyer added. ‘I’m probably the least able to forecast, but that seemed like a reasonable trend.’
The Orange County Business Journal. “Orange County’s growth will be stunted by the downturn in the area’s real estate market, economists from the UCLA Anderson School of Management said on Monday.”
“‘We’re floating dangerously close to a recession,’ economist Ryan Ratcliff said.”
“As for the housing sector, speakers at the event expect to see home prices fall by nearly 15%, and for sales to remain slow until at least 2009.”
“‘It will seem like a recession (here) if you are related to residential real estate,’ said Mark Schniepp, director of the economic forecast.”
The LA Times. “Attention, you picky buyers who think you have all the time in the world to house hunt before you ink an offer. Listen up: Agents are mad as hell and aren’t going to take you anymore.”
“And sellers, those of you who don’t believe that your palace won’t fetch what the shack up the street sold for a year ago, you aren’t making any agent’s short list of whom to call back today.”
“Walter Sanford, a top-producing realty sales agent for more than 20 years and today a sales-coaching guru, is brutally blunt on the topic. In a down market like this, he tells agents, dump the buyers and spend your time and budget cultivating more listings of motivated sellers and only motivated sellers. It’s a way for agents to avoid financial ruin.”
“Sellers too, at least the unrealistic ones, are getting the same tough-love treatment. ‘You can’t waste time with cement-head sellers,’ is how Sanford puts it.”
“Lonnie Maples, who has been selling real estate for 29 years in inventory-saturated Riverside, had a listing appointment with a seller whose property had been in the MLS for more than a year. The owner had made several price reductions from it’s original $1,095,000, and he was now ready to list at $895,000.”
“‘I knew it wouldn’t sell for even that,’ Maples says. ‘That house, in this market…$750,000 was more like it. I declined the listing because I didn’t want to waste my time and money.’”
“And then there are those who say they never walk away from a potential listing. Anthony Marguleas, broker in Pacific Palisades, says he and his agents never turn down listings. Period.”
“The onus, he says, is on the agent to educate the client. ‘If all the comps show a house is worth $1 million and the seller wants $2 million for it, it’s the agent’s job to explain to him why that’s not possible. We won’t give up. We show the seller market analysis, comps of recent sales; we show him what else is currently on the market. It’s our job to not let him make a mistake.’”
“As for agents who sideline buyers if the buyers don’t want to commit, Marguleas says that behavior is just plain ‘lazy.’”
“‘It’s actually more than lazy; it’s insulting,’ he says. ‘Buying a home is the largest investment of someone’s life, and an agent doesn’t have the patience or time to show them homes anymore? That’s not right.’”
“A salesman at Irvine mortgage brokerage Sunwest Lending Group said everyone at the brokerage took pains to carefully explain to borrowers the risks as well as the benefits of option ARMs.”
“The salesman acknowledged many borrowers at all income levels are attracted to the option ARM because they have let their personal spending get so out of control that the low payment is the only one they can afford.”
“‘Newport Beach, where everyone is driving a Mercedes and the homes start at $1 million, is like an old western movie set,’ he said, describing the finances of many wealthy homeowners as precarious. ‘It’s all just a front, with stilts holding it up.’”
The Daily News. “Sales of single-family houses in the San Fernando Valley plunged an annual 55.5 percent to a record low 362 transactions in September.”
“In the third quarter, there were 854 home foreclosures in the Greater San Fernando Valley, from Burbank to Calabasas.”
“Jack Kyser, chief economist at the Los Angeles County Economic Development Corp., credits the high end with propping up the median. ‘High-end homes have been selling, and people at that end of the market don’t have to worry about funding.’”
“Andrew LePage, an analyst at DataQuick, said jumbo loan originations fell by 50 percent in Southern California from August to September.”
The Sacramento Bee. “The nation’s housing crisis has hit Sacramento’s economy like a sledgehammer, prompting a city government hiring freeze this month and an urgent examination into how millions can be trimmed from the budget.”
“‘We were hoping for a soft landing from the housing market problems, but it didn’t turn out that way,’ Russell Fehr, the city’s finance director, said on Sunday. ‘We have a widening gap that will grow and grow if we don’t do something about it.’”
“Sacramento’s financial picture has worsened rapidly, to the extent that city officials said they had not foreseen.”
“Home foreclosures have escalated at an astonishing pace in Sacramento. There have been far fewer sales of both new and existing residences than were anticipated in the city’s budget, according to the report. Development activity in the city will be 60 percent less than prior years, the report states.”
“‘Current staffing and service levels are not sustainable, given the current weakness in revenue growth,’ the report finds.”
The Modesto Bee. “The valley’s housing woes have triggered an employment collapse in some industries closely tied to the market. Mortgage companies and title insurance firms are closing branch offices and shedding employees by the dozens. Some real estate agents have walked away from the business.”
“For real estate agents in particular, he said, times are extremely tough. ‘A lot are going hungry,’ said Terry Harwell, division president of Alliance Title Co. in Stanislaus County.”
“Oscar Dominguez was one of them. The former agent for PMZ Real Estate got into the business in 2005. Dominguez thought it would free up more time to spend with his family, but instead found himself racing around to houses on the weekends and putting in 60-hour weeks. Then the slowdown hit.”
“‘My timing couldn’t have been worse,’ said Dominguez, who sold two houses during his tenure and now is training to become an electrician at Modesto Junior College.”
“‘It was tough. I was fortunate enough,’ Dominguez said. ‘There’s some agents who didn’t even sell two houses, like I did. Even established agents right now are struggling.’”
“Realtors are stymied by sellers who refuse to lower their prices, Dominguez said. Most people can’t or won’t accept less than what their house was valued at a few years ago, he said, meaning only the very best houses at the very lowest prices will sell. And those are few and far between.”
“‘Just about all of my co-workers are struggling and will tell you it’s a tough market,’ he said. ‘The buyers have all the strength. They can basically just name their price.’”